Small businesses deserve software as good as the big companies.
We help small businesses increase their revenue and solve consumer problems, by experimentally validating apps through ideation, development, market penetration, and scalability. Ideas don't survive here on opinion; they survive on evidence.
| PROJECT | STARTUP LAB 24 |
|---|---|
| LOCATION | ANN ARBOR, MI |
| SHEET | 01 — THE STUDIO |
| PROJECTS LIVE | 5 · ALL SYSTEMS UP |
The big companies got the good software. Small businesses got the leftovers.
A school, a clinic, a contractor — they run on spreadsheets, messaging threads, and tools built for someone ten times their size. They lose money in the gaps: invoices that go out late, payments nobody chased, customers who quietly drift away.
We close those gaps. We help small businesses increase their revenue and solve consumer problems — by experimentally validating apps through ideation, development, market penetration, and scalability. Every app in the lab is a hypothesis, tested in the market, with real users, against real revenue. When our software grows a small business, it works. When it doesn't, we haven't earned the subscription: because our recurring revenue comes from theirs.
Three products. One pattern: grow their revenue.
Each product started as a hypothesis about one real business's revenue: built, tested with real users, and validated in the market before earning its place here.
Four phases. Every app earns the next one.
We experimentally validate every app through ideation, development, market penetration, and scalability. No phase gets skipped, and no app advances on enthusiasm: evidence moves it forward, and the lack of it kills it.
- PHASE 01
Ideation
Every app starts as a hypothesis about a real business's revenue or a real consumer problem — sharpened before a line of code is written.
- PHASE 02
Development
We build working software fast and put it in front of real users early, so the market — not opinion — judges it.
- PHASE 03
Market penetration
Channels, pricing, and messaging are all experiments. An app proves it can win real paying customers, or it teaches us why it can't.
- PHASE 04
Scalability
What survives validation gets hardened and scaled. What doesn't gets discarded — and the lesson rolls into the next experiment.
One validated experiment. An app that survives all four phases is scaled from its first business to the whole vertical: evidence becomes recurring revenue at scale.
The most important bond we share with our customers is making a profit, because our MRR comes from their MRR.
5 shipped, all live.
We've been building and shipping real software for years across education and law. The new products ship out of the same studio, on the same engineering stack.
| No. | Project | What it is | Stack | Status |
|---|---|---|---|---|
| 01 |  NABC | A nonprofit legal platform combining institutional credibility, membership systems, and event infrastructure. | LIVE | |
| 02 |  Blackstone School of Law & Business | A modern institutional website designed around credibility, admissions, and migration from a legacy platform. | LIVE | |
| 03 |  BlackstoneX | An online learning platform for course delivery, student access, and digital credentials. | LIVE | |
| 04 | TrueInvoice | An internal workflow system for admissions, invoicing, payments, and student record operations. | LIVE | |
| 05 |  Blackstone Acton | A higher-education website built for institutional credibility and admissions enquiry flow. | LIVE |
Apps that grow small businesses, validated by the market itself.
Evaluate the products
Invoicing, patient billing, on-site quoting — subscription products we build and own, each proven with a real design partner first.
Have a problem right now?
Tell us the job that eats your hours or leaks your money. In days, we hand you a working app built around how your business actually runs.