Our people

Business Developers

Scientists and problem solvers who experimentally validate apps that grow small businesses — applying math, algorithms, economics, psychology, social media, and AI, guided by a US team of entrepreneurs and senior developers.

What they run

Revenue experiments, end to end

Guided by

US entrepreneurs + senior devs

What survives

Apps the market voted for

The role

Not a salesperson. Not just a coder. A scientist of small-business revenue.

A Business Developer treats every app as a hypothesis about a real business's revenue or a real consumer problem — and runs the experiments that prove it or kill it.

Scientist first

They apply math, algorithms, economics, psychology, social media, AI — and their own innovative judgment — to a single question: does this measurably grow the business?

Grounded in the real business

Ideation starts with ground truth. They sit inside a design-partner business — on-site, face to face — to find where it quietly loses time and money. That's data collection, not account management.

Guided by a US team

Every experiment is mentored by US entrepreneurs (business & go-to-market) and senior developers (architecture & quality).

Willing to be wrong

Experimentation means unlearning, discarding, and giving dozens of ideas up to failure. Evidence advances an app; the lack of it kills it — and the lesson rolls into the next experiment.

How we validate

Four phases. Every app earns the next one.

Every app is experimentally validated through ideation, development, market penetration, and scalability. The Business Developer runs the experiment at every phase.

01

Ideation

Form the hypothesis: a specific business's revenue leak or a specific consumer problem. Embedding with a design partner sharpens it before a line of code is written.

02

Development

Build working software fast and put it in front of real users early — so the market, not opinion, judges it. Guided by the US team at every step.

03

Market penetration

Channels, pricing, and messaging are all experiments. The app proves it can win real paying customers, or it teaches us why it can't.

04

Scalability

What survives validation gets hardened and scaled from one business to the whole vertical. What doesn't gets discarded.

One validated experiment. An app that survives all four phases is scaled from its first business to the whole vertical — evidence becomes recurring revenue at scale.

Your roadmap

From day one to a validated product.

The everyday work of a Business Developer, hypothesis to scale.

01Train

Ground in CS foundations, the lab's stack, and the experimental method for turning business problems into testable software.

02Hypothesize

Go to the ground truth. Sit with a real business, map the workflow, and state the hypothesis: here is where revenue leaks, and here is the app that stops it.

03Design

Translate the hypothesis into a system spec with a measurable success condition — reviewed by senior developers before a line is written.

04Build

Ship working software with AI-assisted development, fast enough that the market can start judging it early.

05Test in market

Run the penetration experiments — channels, pricing, messaging — against real users and real revenue. Keep what the evidence supports; discard what it doesn't.

06Scale

Generalize the validated build from one business to the whole vertical — your experiment becomes recurring revenue.

You're never alone

Backed by a US team of entrepreneurs and senior developers.

Entrepreneurs

Business model, go-to-market, pricing, and vertical strategy — the economics half of the experiment.

Senior developers

Architecture, code review, and quality — every spec and every build is guided and reviewed.

The Business Developer brings the hypothesis and the ground truth; the US team brings the judgment that turns evidence into durable products.

Get started

Two ways in.

For businesses

You run a business

Get software built around how your business actually works — validated against your revenue, not our opinion.

For builders

You want to build

Become a Business Developer — a scientist who turns real business problems into apps the market votes for.