We help small businesses grow — one validated app at a time.
Startup Lab 24 is a startup lab in Ann Arbor, MI. Our core mission is to help small businesses increase their revenue and solve consumer problems — achieved by experimentally validating apps through ideation, development, market penetration, and scalability. 5 are live today across 5 shipped projects.
We work like scientists and problem solvers — applying math, algorithms, economics, psychology, social media, AI, and our own innovative judgment to every app we take on.
Vision
Small businesses deserve software as good as the big companies.
Mission
We help small businesses increase their revenue and solve consumer problems — by experimentally validating apps through ideation, development, market penetration, and scalability.
How it works
Every product starts as an ideation and development experiment with one business.
A Business Developer embeds on-site with a design-partner business and builds exactly what that business needs — the first experiment. Once the software proves itself in production, we strip the specifics and take it to market penetration and scalability across the whole vertical.
The bond
The most important bond we share with our customers is making a profit, because our MRR comes from their MRR.
How we operate
Five things we believe.
01 · The bond is profit
The most important bond we share with our customers is making a profit — because our MRR comes from their MRR. If a customer isn't making money from our software, we haven't earned the subscription.
02 · Natural to use
We make software that feels natural to use — no manual, no training. The right thing is always the obvious thing.
03 · Priced to say yes
Priced so any small business can say yes. Enterprise-grade quality shouldn't carry an enterprise price tag.
04 · Recurring revenue is the job
The customer's recurring revenue is the product's only real job. Not logins, not features shipped — their money.
05 · Solve a paid-for problem
We solve the problems a business would pay to make disappear — the painful, recurring, money-losing ones. Never nice-to-haves.
06 · Scientists, not spec-takers
We work like scientists and problem solvers — applying math, algorithms, economics, psychology, social media, AI, and our own innovative judgment. Experimentation means a willingness to unlearn, discard, and give up dozens of ideas to failure so the ones that survive actually work.
The quick facts
Founded
2024
Location
Ann Arbor, MI
Projects shipped
5
Currently live
5 projects
Focus
SME software · recurring revenue
Model
Startup lab — experimentally validated apps.
Contact
imahmood@startuplab24.com
What we're building
Three products, one pattern: grow their revenue.
The people
Business Developers are CS-trained builders who run the validation experiments with a design-partner business, guided by a US team of entrepreneurs and senior developers.
Get in touch
Have a business to grow, or a problem worth solving?
We help small businesses increase their revenue and solve consumer problems. Always glad to talk to small businesses, design partners, and builders — if it's testable, we'll test it.